Do churches need a marketing plan? I realize even using business language bother some church people, but personally, I think we need to learn to market our message. We are trying to tell people who do not necessarily want to hear our story about the love of a God they do not know. Sounds to me like we need a plan.
Part of growing an organization is delegating, or getting more people involved in the process of accomplishing the overall goals and objectives of the organization. It cannot be overemphasized that if you want to grow the organization, you must learn to delegate. The part of delegation, however, that many leaders have the hardest time doing is letting go of his or her right to control the work being delegated.
Is your passion more for Christ or more for growing your church?
I was honored this week when Jesse Phillips with CatalystSpace blog called me a “seasoned leader”. I feel I still have more to learn than I have learned, but it did cause me to reflect on some of the experiences I have had and people that have influenced me in my leadership ability.
In the four years Grace Community Church has been a church we have received much praise from people that love what we do. Hundreds of lost, hurting people have chosen to unite with us. We have had some previously churched people join us who felt we were a better fit for them or their family, but mostly we have reached people who previously did not attend church. Most exciting to us is that we have baptized more adults than children in our four years, indicating to us that we are truly evangelizing and not just helping people swap churches. It has been a wild, exciting, thrilling time watching God shape us over these first few years.
As we announced Sunday, Grace Community Church has purchased 58 acres of land just a couple miles from our current meeting location. We are excited about the future. To answer some of the questions we did not have time to share Sunday, I wanted to share some details about this process.
For years, I resisted a call to ministry, partly because of this advice. The simple fact was that I could do some things besides ministry. I had some success in business. In fact, at one point I was extremely successful in my field. In my own strength, I found I could do many things.
I enjoyed meeting some of the people that I admire online this week at Cultivate Conference in Chicago. Names that appear bigger than life to me, because I enjoy their blogs and work so much, were up close and personal. I shook the hands of people like, Jon Acuff, Kem Meyer, Scott McClellan, Kent Shaffer, Tony Steward and Rhett Smith.
Cheryl and I are on vacation in the Southwest. First stop was Albuquerque, NM for the annual balloon festival. We spent Saturday looking at hundreds of beautiful hot air balloons and returned this morning for another look. We left in time to catch the middle service of a great church, Sagebrush Community Church. Pastor Todd Cook was ending a series called “Heart” and shared a message that encouraged us to be encouragers. It was exactly what I needed to hear.
Operation Serve! What an experience! I am so thankful to be a part of Grace Community Church and for all that serve! Let’s not allow this to be a once a year experience. Find ways to continue to take Christ’s love to the streets of our community!
