The 10 Commandments of Social Media

A guest post from my son, Jeremy Chandler

This is a guest post from my son, Jeremy Chandler. Currently, Jeremy serves as a Marketing Manager at Pursuant, a fundraising agency serving the nation’s leading nonprofits, faith-based ministries, and churches. He and his wife Mary live in Nashville, TN. If you’re in the area, he jumps at any opportunity to connect with people over coffee.

Social media provides churches with an incredible opportunity to reach more people and create deeper, more meaningful connections with people in the pew. But, when you combine the various ways churches can use it and challenges around what to post, many churches are still either hesitant to use social media or are using it poorly and not seeing any positive results.

So how do you use social media effectively for ministry? Based on the way churches are effectively using social media today, here are 10 “commandments” to help guide your strategy.

The 10 Commandments of Social Media

1. Be Human

We all agree that the Church is made up of people, not buildings. However, one of the temptations when using social media for ministry is to create a persona around your ministry rather than people. Instead of simply using social media as a platform to share what your church is doing, find ways to humanize your ministry.

2. Be Positive

Take a scroll through your newsfeed and count how many posts are rooted in anger, pessimism, arrogance, or other negative stances. One of the greatest opportunities your church has when it comes to social media is to be a light in a place that’s becoming increasingly dark. Every time you post something consider, “Is this adding value and positivity to the people we’re trying to reach?”

3. Be Remarkable

Creating compelling, visual images or video content is an increasingly important trend for churches. Even if you don’t have a designer on staff, there are tools like Canva, Legend, and Facebook Ad tools that make creating images and videos easy for the rest of us.

4. Be Strategic

How can you use it to reinforce your ministry vision? How can you use it to create excitement or anticipation for an upcoming project or sermon series? And maybe most importantly of all, how can you leverage the content you’re already creating (i.e. – your weekly sermon) to distill and disseminate via social media throughout the week? These are all valuable questions to help your church be more strategic in its approach to social media.

5. Be Present

Social media shouldn’t be one person’s responsibility. One of the easiest ways to increase your social influence is to equip and encourage your staff to leverage their social presence for ministry.

6. Know Your People

Don’t feel like you need to be present on every social network. Instead, ask yourself, “Who is your church trying to reach? What channels are they using? How are they using it?” Then look for ways to apply some of the other social media commandments there.

7. Encourage User Generated Content

One of the best ways to maximize social media for ministry is to create a culture where church members are creating the content. Ask questions that create conversations. Share stories from people in the pew who are doing ministry. Create a Twitter hashtag for your Twitter sermon that prompts people to share.

8. Market Your Social Presence

If you want people to engage with your ministry online, printing social media icons in your bulletin can’t be the only way you market your social presence. Instead, look for other ways to promote your social channels from the platform.

9. Reinforce Relationships & Discipleship

Effective discipleship requires more than one hour on a Sunday morning. However, continuing the conversation on social media throughout the week is an incredibly effective way to lead people to deeper conversations. This might include sharing your message notes throughout the week or hosting a Facebook Live Q&A to take questions about Sunday’s sermon.

10. Develop a Social Media Policy

Defining what’s appropriate to post and how you will handle any negative situation on the front end is critical. If you’re starting from scratch, here are a few social media policy examples to get you started.

Like everything else your church does, social media is simply another tool to help people grow closer to Jesus. It’s not a silver bullet. But, when you use these commandments to guide your strategy, you’ll be surprised at how it can help you reach more people, increase engagement in your community, and lead people deeper in their commitment to Christ.

What else would you add to the list?

Related Posts

Please note: I reserve the right to delete comments that are offensive or off-topic.

Leave a Reply

Your email address will not be published. Required fields are marked *

Have you Subscribed via RSS yet? Don't miss a post!

One thought on “The 10 Commandments of Social Media

  1. Do You Broadcast as a Teacher?
    By Robert Winkler Burke
    Book #8 of In That Day Teachings
    Copyright 8/17/11 http://www.inthatdayteachings.com

    Do you broadcast as a teacher,
    But never (too busy?) listen?
    Never listen to others nor,
    Seek (too-busy?) what you’re missing?

    Have none the right,
    To speak truth in your life?
    God loves whom He,
    Corrects, ain’t that right?

    So listen, oh ye broadcasters,
    Now listen with all your might!
    Whom God has sent to help you,
    And who loves you, do not fight!

    So many broadcasters broadcast,
    And think God does not hold them reciprocal-liable,
    To find out what others broadcast,
    But rather, stay in ignorance: undeniable!

    It’s obvious how foolish similar broadcasters,
    Would sound full ridiculous: each one to the other!
    So then think: what would a prophetic voice sound like,
    In correction, to each uncorrected preacher-brother?

    Fear of discovering just how foolish,
    Each broadcasting teacher might, so far from indwelling truth be!
    Has kept broadcasters from correction,
    Prophetic correction, that would make them: Christ-in-You: free!

    And ye gods, have you noticed that the minds,
    The minds of one-way broadcasters have gone narcissist-inane?
    That’s what brazen lack of reciprocity,
    And avoiding chastisement and rebuke: has done in the main!