I’ve seen it many times.

You have an idea – it’s not a bad idea – it may even be a great idea. You just don’t know yet. As soon as you present the idea the team instantly starts to ask tons of question, begin implementing the plan, and gets bogged down in details.

And, then, after time of discussion – sometimes hours – the team decides its not a good idea after all.

Here’s my advice. I use this with the teams I lead.

Spend your energies at first on deciding whether it’s an idea worth pursuing.

The what.

The what is “what” you are going to do. The current dream you have moving forward. The overall objective. The big picture of what’s next.

Decide the what before you spend a lot of energy on the mechanics of the idea.

The how.

The how is how you are going to do the what. These are the details. The nitty gritty working plan. You may have to talk about some of the how to decide the what, but spend your first, best and most energy on the what.

For example, let’s say you have an idea to add a third church service to allow for more growth – or maybe you are thinking of going multi-site – or the idea could be to plant another church. Don’t spend too much time on the how, until you decide the what.

Ask hard questions such as: Is this an idea worth pursuing? Are we willing to give it a try? Has this been birthed in prayer? Do we believe this is something we are supposed to do?

Yes or no?  

Spending too much time on the how before you address the what:

  • Gets you bogged down in details you may never need.
  • Wastes energy which could be used elsewhere if you aren’t going to do the what.
  • Solves problems you don’t yet and may never have.
  • Creates division about change prematurely.
  • Builds momentum before it’s time. (And, it’s harder to build momentum a second time.

When you know you’re going to do the what – you have to, you’re called to, it’s what or bust – you’ll figure out the how. You’ll find a way to make it happen. You’ll have more passion, clarity and energy to address the how.

Try that next time an idea surfaces and is discussed by your team.

Note: This is assuming, of course, you already know your “why” as an organization. You know why you are doing whatever you are doing. This post addresses a more specific aspect of realizing the vision. If you don’t yet have the why – start there.

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Ron Edmondson

Author Ron Edmondson

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Join the discussion 6 Comments

  • Intentionality is a huge gift the Lord has blessed my wife and I with lately.

    This hits home in what we are learning and growing in.

    Thanks Ron

  • Bill Simpson says:

    The why should determine the what. A good read (or Ted talk) is Simon Sinek “Start with Why”

  • Trying to address HOW without addressing WHAT is just like trying to build a skycraper without laying any foundation. It is doomed to collapse and fail.

  • ronedmondson says:

    I like the why question…I was actually using it as an understood in the equation…such as with adding the 3rd service illustration, but you're exactly right. Thank you!

  • Ron – you are absolutely correct – what always comes before how…. I might actually go you one further… Why before what – make sure that you have aligned your what with your why – define the purpose of the what, explain the impact of the what, describe the value of the what… Then you can have appropriate ways to talk about the how – to ensure that the how delivers the what in a way that supports the why… – sorry if that sounded seussian… Rich

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