The 12 Essentials of Church Communications


The church is the hope of the world. As church leaders we have the responsibility of communicating the greatest message known to mankind; the only message capable of changing a person’s entire eternity.

The weight of that responsibility is both profound and incredible. It moves us to action and demands that we communicate it well.

Yet oftentimes, churches have a difficult time communicating this message because they don’t understand the basics of church marketing and communications.

Think about it … Is your church clear on who they are and where they are going? Does your church use social media to nurture and grow relationships? Has your church spent unhurried time developing a brand that resonates with people in your church and community? Does your website accurately communicate the uniqueness of your church? Have you evaluated and observed what guests experience on a Sunday morning? Does your community even know you exist?

These things may not seem significant, but they are critical. In fact, they are essential.

A friend of mine created a company called Sayge. Sayge has spent years researching and identifying the 12 Essentials to Church Communications and have developed a resource that equips Church Communications leaders to master them.

The 12 Essentials Church Marketing and Communications are:

Vision Identification
Vision Identification is clarifying who you are, what you do, why you do it and where you are going. You will receive very specific instructions and exercises to achieve clarity on your vision.

Guest Experience
Your first-time guest experience is critical to guests returning to your church, and possibly to any church. The great part is you can improve any experience and we will give you the ultimate experience evaluation checklist to make improvements.

Social Media
Learning to use social media to reach the lost and to extend the influence of the church isn’t just a good idea; it’s a must. The key to social media is interacting with your audience through great content and conversations. We will give you an easy-to-use content calendar to develop and distribute content.

Brand Standards
Brand Standards are the compilation of documents where you articulate your key communication messages, establish a visual identity and explore ways to protect your brand. Your church will receive a Brand Guide to help you create your very own Brand Standards document.

Communication Strategy
Your communication strategy helps you determine what, when and how you will communicate. The development of a communication strategy is critical and we will give you a template to develop a compelling strategy.

Project Systems
Andy Stanley says, “The systems down the hall trump the vision on the wall.” If you don’t have systems in place, standards and strategy mean absolutely nothing. You will receive practical methods and customizable project management system templates.

Web Essentials
Today’s church visitors will most certainly check out your church on the Internet before they attend for the first time. Your website should be a web experience, not just a website. You will receive case studies and critical evaluation tools to help maximize your web experience.

Audience Connection
Ever been disconnected on the phone but not realize it until you have finished speaking? Then you understand the importance of making sure you are connected to your audience. We will give you customizable focus group agendas and surveys to connect with and learn from your audiences.

Volunteer Mobilization
You have an army of creatively gifted people who attend your church every week. Learning to recruit, train and mobilize them will catapult your communications ministry to levels you never dreamed possible. You will receive volunteer job descriptions and master lists on how to recruit and train volunteers.

Creative Leadership
Creative people are not easy to lead and motivate. Understanding how to lead creative people, and those in authority over you who lack creativity is critical. We will equip you as leader with practical ways to lead with meeting agendas, exercises and tips.

External Marketing
Most churches make the same marketing mistakes: the message is not unique; the content is not inviting; and there’s no long-term strategy in place. If that description fits your church’s marketing, it’s time to make some changes. You will receive over 50 practical and relevant ways to market your church.

Storytelling Principles
At the end of the day, stories move people. Effective storytelling is always more effective than just another event announcement. We provide storyboard templates to develop compelling stories that resonate with your audience.

The good news is, you don’t need hours of research, big budgets and countless cups of coffee to master The Essentials of Church Communications. The Sayge monthly training resource replaces the hours of research you’ll spend looking for great marketing and communication resources. And it contains the wisdom of some of the greatest church communication leaders in our nation today.

Each month you will receive a coaching video, comprehensive eBook, and hands-on application tools to help you master the 12 Essentials of Church Communications; and all at a price that won’t break or even stretch your budget.

Check out Sayge if you’re ready to master the basics of Church Communications.

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4 thoughts on “The 12 Essentials of Church Communications

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  2. The Essentials that you mentioning in your article is not only for church marketing it could apply to any product. You addressed almost all the essentials that are important for marketing and communication.