As an avid user of social media in my work, people seem to enjoy sending me negative articles on the rise of social networking and its negative impact on our culture. Yesterday I posted similar thoughts with an encouragement to develop a personal social media policy. Read that post HERE.
The critics of social media claim:
- Social media promotes the person and only builds another’s ego
- Wastes time
- Is not real ministry or work
I am reminded that everything good can be misused. The key in using social media, in my opinion, is finding the right balance. Here are a few suggestions I recommend:
- Have a purpose for social media. It could be fun, business, or both, but know why you are using it.
- Limit to 2 or 3 mediums at most. I use Twitter, Facebook, and my blog.
- Learn enough about the medium to use it effectively.
- Discipline yourself so the practice does not control you.
- Figure out how to simplify. Use tools such as Tweetdeck, synchronizing various mediums, etc.
Social media is a part of modern culture. If the church or business ignores the world of social networking it will ignore a major portion of its target market.